AOL Promotes 'Robots' With Homepage Takeover »

America Online today8 uses the AOL.com home page to promote the opening of the animated film "Robots." Starting at 5 a.m., and running for 24 hours, the site will feature a rich media banner by Viewpoint that will unroll to take over the home page, expanding from 728 x 90 to 728 x 270. The banner, which contains a button that links to the Moviefone showtimes page for "Robots," will only unroll once per user. The move is part of a larger AOL effort to lure advertisers with new offerings.