Friendster Launches Blogging Platform »

Social networking site Friendster yesterday announced the launch of Friendster Blogs, giving its 16 million members a platform to rant and ramble, buzz and bemoan, divulge, and divine to their hearts' content. Friendster is betting that the blend of two evolving Web trends--social networking and blogging--will placate the fickle tastes and expectations of consumers in an extremely competitive market. The underlying technology--which allows users to post and archive their thoughts, pictures, and links as dated entries in chronological order--is provided by San Francisco-based Six Apart, a blogging software company, which offers a similar paid service by the name of TypePad.