Ordinary Advertising. And How To Avoid it like the plague » If you randomly stopped 10 people at the airport, you’d probably hear that most advertising is so- so, neither here nor there or something equally tepid. Were you to ask the leaders of any of the world’s largest advertising agencies...

Deoderant Ads Wage Battle Of Sexual Innuendo » Gillette Co. today breaks the first ads for Tag body spray in a campaign that looks very much like that of the brand it's out to counter -- Unilever's Axe....

In Search of A New Ad Agency Model » While the incoming tide of consumer control and wave after wave of media fragmentation have left many large broadcast-dependent ad agencies looking slothful, defensive and ill-suited to marketers' needs, a new generation of shops proves change can be opportunity....

Dissecting BK's 'Subservient Chicken' Campaign » After being seeded into several Internet chat rooms, the "Subservient Chicken" instantly struck a nerve with bloggers, in part because the site's technology allowed users to type in nearly anything and get a response from the chicken. He could do...

Eyeblaster Debuts New Video Ad Format » Rich media company Eyeblaster will unveil today a new video ad format, dubbed 'VideoStrip,' which allows video to be played in a small banner ad--and, if the user desires, expanded into a full-size. The ad format essentially delivers a twist...

Suave Gives Its Marketing, and Consumers, a Makeover » In a departure from its usual emphasis on TV advertising, Unilever Home & Personal Care began an integrated marketing campaign last month for Suave hair care that includes an online sweepstakes, guerrilla marketing and a traveling "pop-up" salon as well...

Director Slams Marketing Of His Movie, 'The Jacket' » Movie-maker John Maybury has slammed the marketing campaign of his latest film The Jacket, only days after it hit American cinemas....

Hearst to Launch Weekly Women's Magazine » Hearst magazines undertakes a major financial gamble this summer as it launches its first U.S. weekly, a low-cost women's service title dubbed Quick & Simple....

The Pork Industry's 'Other White Meat' Campaign Is Taken in New Directions » After 18 years, the National Pork Board is taking "the other white meat" in another direction. The organization, seeking to promote pork as a more contemporary choice at mealtime, like chicken, is tripling its advertising spending and playing down the...

Friendster Launches Blogging Platform » Social networking site Friendster yesterday announced the launch of Friendster Blogs, giving its 16 million members a platform to rant and ramble, buzz and bemoan, divulge, and divine to their hearts' content. Friendster is betting that the blend of two...