Pressure builds to curb advertising for drugs » Potentially unsafe prescription drugs are getting into the hands of people who don't need them because of the $3 billion the drug industry spends each year on TV commercials and print ads targeted at consumers, a senior Food and...

Why the Banner Ad Refuses to Die » Back in 1999, Web pundits were extolling the death of the banner ad. Well, banners are still here (though some of the pundits aren't). In 1997, the first of many ad-blocking software packages was unveiled, empowering users to shut off...

CBS, GoldPocket Take Step Toward Interactive TV » CBS has taken a major step toward advancing the long discussed promise of interactive TV. The network has partnered with technology provider GoldPocket to launch a new foray into interactive television, which will include live viewer participation opportunities on CBS.com...

The American Red Cross Launches PSA Campaign With the Help of Julianna Margulies and Aimee Mann » On March 15 the American Red Cross will launch an innovative, research-based public service advertising (PSA) campaign called "Help America," which features the unique talents of actress Julianna Margulies and singer/songwriter Aimee Mann. Julianna Margulies, who narrates the ads, is...

Small Brands Reach Fashion Fame Without Advertising » Most fashion labels spend millions of dollars on advertising. Some just let their clothes do the talking. Belgian designer Dries Van Noten refuses to advertise his label in glossy magazines, preferring to stage poetic catwalk shows that have made him...

Will Blogs Become the Ultimate Marketing Tool? » Blogs, once considered the domain of all that is not corporate will soon be an indispensable marketing tool, agreed a mix of public relations, marketing, and research professionals who gathered this week at the Search Engine Strategies Conference in New...

Study: The 'Super Bowl For Women' Is The Super Bowl, Not The Oscars » earlier this week, citing a study from Scarborough Research and the putative view that the Academy Awards broadcast is the 'Super Bowl for women,' MediaDailyNews encouraged the women of America to start shopping. Apparently, we spoke too soon. A Horizon...

Newspaper Advertising Rises 4.2 Percent in Fourth Quarter » Newspaper advertising expenditures for the fourth quarter of 2004 totaled $13.7 billion, a 4.2 percent increase over the same period a year earlier, according to preliminary estimates from the Newspaper Association of America (NAA). Additionally, advertising expenditures continued to grow...

Shona Seifert Is Out At TBWA/Chiat/Day » Shona Seifert, recently convicted of conspiring to defraud the federal government, has left her post as president of Omnicom Group's TBWA/Chiat/Day, New York, according to an agency spokesman. The spokesman said the agency and Ms. Seifert 'have mutually agreed to...

Newspaper Advertising Rises 4.2 Percent in Fourth Quarter » Newspaper advertising expenditures for the fourth quarter of 2004 totaled $13.7 billion, a 4.2 percent increase over the same period a year earlier, according to preliminary estimates from the Newspaper Association of America (NAA). Additionally, advertising expenditures continued to grow...