CNN flops in February as Fox News surges » CNN posted steep viewer losses during the month of February, slipping 21% in primetime and 16% overall, according to Nielsen Media Research. Fox News was the only cable news network to see gains in primetime during February and beat all...

Awards for Best and Worst Commercials During the Oscar Broadcast » Now that the Academy Award for best picture has been presented to 'Million Dollar Baby,' Madison Avenue is awaiting the verdict on its $1.6 million babies - the commercials that cost a record $1.6 million for each 30 seconds of...

Network News Loses Vote, Data Reveals Ad Dollar Shift To Local Stations » Advertising revenues for the Big 3 networks rose 12.1 percent in 2004--a so-called quadrennial year in which both the Summer Olympics and the presidential elections occurred, according to estimates released Tuesday by the Broadcast Financial Management Association. While it's no...

Crime Fighting Dog Gets Feline Partner » McGruff, the crime dog has a new partner. The Keep Safe Coalition introduced Faux Paw, the techno cat. The idea is to keep children safe on the Internet. A recent study found about one in five children receive a sexual...

Behavioral Targeting: The Loyalty Payoff » When publishers reward loyal site visitors with fewer but more relevant ads, everyone wins -- especially the advertisers....

Schlotzsky's Selects The Ward Group to Launch Its Advertising Campaign » The new management of Schlotzsky's, Ltd. is wasting no time in getting the restaurant chain back on track. The sandwich maker conducted an intense national search for an advertising agency and tapped The Ward Group of Dallas as both a...

CNN to Accept Liquor Ads » CNN is to become the first national cable television news network to accept commercials for distilled spirits, by running a spot for Grey Goose vodka....

Sobel Resigns From Martha Stewart Living » The company today announced the resignation of Martha Stewart Living executive vp, publisher, Suzanne Sobel, who had been at the company since 1998. Sobel issued as statement, saying, "it was time for me to seek out new challenges."...

Media Consolidation: Now It's The Marketers Turn » For the past decade Madison Avenue has been consumed by a wave of mergers among both agencies and major media outlets that has consolidated the media marketplace to a handful of key players. Now it's the marketers' turn. In the...

Buzz Monitors: Oscars Fail To Impress » The 77th Academy Awards ceremony produced significant pre-show hype, which led to its highest ratings since 2000--but, according to some buzz-monitoring firms, the show left many viewers feeling lukewarm....