McDonald's in Japan Unveils New Strategy » McDonald's is adding a vegetarian bagel sandwich to its menu in Japan and signing on a figure-skating star to promote its healthier message as the U.S. fast-food chain continues its turnaround after years of losses....

Selador Intrnational Launches Branded Entertainment Division » Celador International, the U.K. based creator of Who Wants to Be a Millionaire?, has launched a branded-entertainment division called Brand Alliances....

Food Advertising to Children an Increasingly Weighty Issue in Washington » Concern over food, beverage and restaurant advertising in general, and to children in particular, is certainly not losing strength on Capitol Hill or in the media. The issue has continued to grow since the beginning of the year. Here are...

AOL Launches Blogging Service for Teens » America Online is providing teens an outlet to complain about their parents, riff on their teachers, and even confess that crush they have on that cute boy or girl from math class. AOL is launching Red Blogs, a customizable online...

New York Times Warns Of 'Uneven' Ad Results For Q4 » Despite "uneven" ad performance during the quarter, the New York Times Co. Tuesday said it expected to report "mid-single-digit" growth in advertising sales when it releases its final first-quarter 2005 earnings results on April 14. The guidance reflected the performance...

Product Placement Outpaces Ad Spending » While the value of placement has been a tough nut for the media industry to crack, PQ Media, a marketing researcher that has put together a brief history of the practice, is putting the net worth of the overall product...

Court Rules MediaPost Can Continue Using 'OMMA' » New Your Federal District Judge Richard Owen Tuesday denied the Interactive Advertising Bureau's request for a preliminary injunction against MediaPost Communications, ruling that MediaPost can continue to use the name "OMMA" in conjunction with its magazine, conferences, and award shows....

Regal, AMC Form Cinema Advertising Venture » Major U.S. movie theater chains Regal Entertainment Group and AMC Entertainment Inc. said on Tuesday they combined their onscreen advertising units to form a new business that sells ad time and books venues for events other than films. The venture,...

GoDaddy Severs Ties To Ad Store » Despite boasting one of the most talked-about and memorable commercials on last month‘s Super Bowl, GoDaddy.com has opted to let its contract with The Ad Store in New York expire this wee...

Playtex wins false advertising lawsuit against Proctor & Gam » Playtex Products Inc. said Monday that a court order against Proctor & Gamble Co. in a dispute over tampon advertising has been upheld by a federal appeals court. Westport-based Playtex, a manufacturer and distributor of personal care and consumer products,...