San Francisco Giants to Scale Back Barry Bonds Ads » In the wake of a controversy stirred by an ad campaign that hailed the return of star slugger Barry Bonds even though his injuries prevent him from playing, the San Francisco Giants have announced they are "scaling back" the use...

100 Companies Join Word of Mouth Marketing Association in Five Months » The Word of Mouth Marketing Association (WOMMA), the official trade association for the word of mouth marketing industry, announced today that it hit the 100 member milestone, only five months after it was founded. Member companies have joined WOMMA to...

The Future of the 30-Second Spot » The television commercial - a blunt instrument that often reaches as many disinterested people as desired ones - is beginning to behave like a smarter version of direct mail. Ads can be customized, not just by neighborhood, but ultimately by...

Caution Sign for Yellow Pages » A new survey shows that more consumers are going to Internet search engines for local shopping information rather than their phone books....

Giants stand by Bonds in their advertising, Team believes tarnished star still has drawing power » Although he is caught in a vortex of steroid allegations, family problems and knee operations that could shelve him for a good portion of the season, Barry Bonds remains a central component of the San Francisco Giants' marketing campaign for...

Drug companies launch ad campaign » The 10 drug companies behind a recently established discount card for the uninsured are launching an advertising campaign to promote it. The ads for the Together Rx Access Card will appear on 12 cable networks, radio stations in 34...

Ad Age Celebrates 75th Anniversary » Advertising Age, which has been chronicling the marketing industry since 1930, celebrates its 75th anniversary this week with a special commemorative issue that provides a sweeping look at the history of advertising and its crucial role in shaping modern America....

Media Agency Searches Continue To Build » After ipping in 2004, searches among marketers looking for agencies with media credentials grew at double-digit rates through the first two months of 2005. Searches by marketers looking specifically for agencies with media buying and planning expertise rose 35 percent...

Universal Finds Blogger Universe Small, But Big Among Young Adults » Weblogging may have commanded a large share of news headlines last year, but bloggers themselves are still a rare breed, amounting to less than 2 percent of the adult population, according to a recent study by Universal McCann and Media...

Movement Builds to Block Corporate Marketing in Public Schools » According to the Centers for Disease Control and Prevention’s School Health Policies and Programs Study 2000, fully 20 percent of schools surveyed offer brand name fast foods to students. Additionally, Channel One, a daily television news program containing two minutes...