Study Concludes -- Surprise! -- Consumers Take Control Of Media » From TiVo to iPods, an estimated 27 million U.S. citizens own one or more on-demand media devices, according to a study by Arbitron and Edison Media Research released this week. The study, based on January telephone interviews with 1,855 participants,...

Grokster-Bundled Adware Hawks Movie » Twentieth Century Film Corp., currently suing Grokster and Morpheus for alleged copyright violations enabled by their peer-to-peer technology, apparently advertises through software bundled with Grokster, according to adware researcher Eric Howes. Howes reported Thursday afternoon that he was served a...

Crumbling Cookies Threaten SEM and Online Advertising » A recent Jupiter Research report found 'as many as 39 percent of online users may be deleting cookies from their primary computer every month, undermining the usefulness of cookie-based measurement and leaving many site operators flying blind.' Client data we've...

Jaguar Selects Eiro RSCG For Global Ad Account » Jaguar Motor Cars Ltd. has chosen Havas' Euro RSCG to handle global ad duties for its luxury automobile brand, according to executives familiar with the matter....

Cablevision Bans Rudy's Stadium Ad » Cablevision is muzzling former Mayor Rudy Giuliani, blacking out a television ad in which he heartily endorses the West Side stadium, the Jets charged yesterday. The Giuliani ad debuted Sunday night during a broadcast of "Law & Order" on Channel...

Web Buzz Prophesizes Success For NBC's 'The Office,' Fox's 'American Dad!' » British comedy imports have had a rough time making it on these shores lately--anyone remember NBC's 'Coupling?'--but the newest sitcom arrival premiering Thursday, 'The Office,' which also airs on NBC, has a more promising future, according to an Initiative analysis...

G.M., in $50 Million Deal, Rejoins Sponsorship Lineup » After an eight-year absence, General Motors rejoined Major League Baseball yesterday as a national sponsor through 2007 with a deal worth at least $50 million. "It's been a long time since we heard, 'Baseball, hot dogs, apple pie and Chevrolet,'...

Nielsen Task Force Details LPM Shortcomings, and Solutions » Nielsen Media Research Wednesday released the long-awaited findings of the independent Task Force on Television Measurement. The 19-member Task Force chaired by former Congresswoman Cards Collins of Illinois, delivered to Nielsen a 62-page report detailing dozens of shortcomings in the...

ANA's Liodice: Resolve Advertising Beefs With TV » Speaking today at the annual Association of National Advertisers advertising forum in New York, ANA president Bob Liodice said he is "quite optimistic about the long-term health and well being of television as a preferred medium-of-choice by marketers," but qualified...

Moonves: CBS is Open for Upfront Business » CBS chairman Les Moonves said his network is open to do May upfront advertising business for the 2005-06 prime-time season right now, and asked advertisers today 'what are you waiting for?'...