ANA's Liodice: Resolve Advertising Beefs With TV » Speaking today at the annual Association of National Advertisers advertising forum in New York, ANA president Bob Liodice said he is "quite optimistic about the long-term health and well being of television as a preferred medium-of-choice by marketers," but qualified...

Major League Baseball And GM Sign Sponsorship Deal » Beleaguered General Motors Corp. and Major League Baseball will announce a new sponsorship agreement today in New York, making GM the exclusive automobile partner of MLB in a multiyear deal....

Saatchi Taps Hayden for General Mills » Saatchi & Saatchi, continuing to re-staff its estimated $550 million General Mills account in the wake of last month's walkout of 17 creative and account executives, on Tuesday hired Young & Rubicam's Ann Hayden as creative director worldwide on the...

Primedia Converts Magazines Into TV Shows » For those who can't get enough of their favorite Primedia magazines on the newsstands, the media company is now unveiling four new cable television shows from its Outdoors Group based on some of its popular sportsman magazine titles. In addition...

Online Rivals Papers, Surpasses Yellow Pages Among Local Shoppers » In another significant milestone reflecting changes in how consumers use media, the Internet now rivals two of the most traditional media used by local shoppers - newspapers and yellow pages - to make their purchase decisions. The findings, which come...

Media Firms Unite to Build Online Hispanic Advertising » In a move to spur the growth of online advertising to Hispanic consumers, several media companies joined to launch a marketing campaign later this year targeting the advertising community, the Interactive Advertising Bureau said yesterday....

Martha Stewart Co. Readies Launch of 'Body & Soul' » Next week, the new and improved Body & Soul, with signature MSLO design elements woven into it, hits newsstands and subscribers mailboxes. Deb Bishop, the designer behind Everyday Food, turned her energies to dressing up Body & Soul. Inside one...

Motorola Reviews Interactive Portion of Global Ad Account » Motorola, Inc., battling for a bigger share of the world's burgeoning cell phone market against Nokia, has placed the digital and relationship marketing portion of its estimated $100 million global advertising account into review....

Topix.net to be acquired by Kight Ridder, Tribune, Gannett » Earlier today, Tony Gentile had a rumor that Topix.net was acquired by Knight-Ridder--it's true. Knight Ridder, in partnership with the Tribune Media Company and Gannett, has acquired 75% of Topix.net for an undisclosed amount....

Motorola Reviews Relationship Marketing » Motorola is talking to several shops in a review of its global relationship marketing business, which includes interactive chores, sources said. Contenders include WPP Group's Wunderman and OgilvyOne, and Havas' Euro RSCG 4D, sources said....