Ad Agency Chief Gets Role In TV Reality Show » Kaplan Thaler Group CEO Linda Kaplan Thaler will appear as a co-judge on Making It Big, an Apprentice-like reality show that debuts April 25 on cable's female-oriented Oxygen Network....

CBS' NCAA Men's BasketBall Up 7 Pct. » CBS' Sports four-day average overnight household ratings/share for its live coverage of the NCAA Men's Basketball Championship tournament is a 5.9/12, up 7 percent from a 5.5/12 last year. This year's tournament-to-date rating ties it as the best initial four-day...

Where Teens Are: Multitasking In Front Of Tube » If marketers are wondertinh where the teens are--such as in the case of Pepsi, which recently caused a stir over its intention to relaunch its Pepsi One low-calorie soft drink without TV advertising --advertisers can breathe a sigh of relief,...

Online Advertising Growing Fast, Might Soon Pass Magazine Ads » The U.S. ad industry could cross a big river this year if spending on online ads overtakes print magazine ads for the first time....

Word-of-Mouth Marketing: Temper Your Enthusiasm? » Make no mistake, word-of-mouth marketing's potential is enormous, and it's one of the obvious and logical next steps for advertising. But I always get a bit nervous when marketers fixate on any new technique or practice as if they've just...

Upfront Preview: They’re Mad as Hell—So Why Do They Keep Taking It? » Advertisers hate buying 30-second commercials on broadcast networks, but do it anyway. How can cable networks change their (agencies') behavior?...

The Sitcommercial Makes a Return » More marketers seeking to stand out amid the commercial clutter are crowding their campaigns with ensemble casts, rather than relying on an actor or two. The members of the ensembles continue from one commercial, print ad or poster to another,...

Time Warner to Pay $300M to Settle Charges » Time Warner Inc., the world's largest media company, is paying $300 million to settle federal fraud charges for overstating online advertising revenues and the number of its Internet subscribers, the Securities and Exchange Commission announced Monday."...

Cocktails by Jenn marketing scheme hard to swallow » It must be one of Madison Avenue's most cherished beliefs: Selling stuff to women is different from selling stuff to men. This week's case study is a new product called Cocktails by Jenn. It's a cute, colorful four-pack of premade...

E-Mail Marketing Trends Revealed » Delivery rates have gradually increased since 2002, while open rates have declined and click-through rates have wavered but generally held steady. At the end of 2004, delivery rates stood at 90.6%, up from 87.3% at the end of 2003. Open...