Honda marketing new Ridgeline truck primarily to its own customers » Honda is marketing its new Ridgeline pickup primarily to current customers rather than to buyers of Big 3 pickups....

Internet Sites Transform Cursors Into Advertising Space » Online ads are so prevalent, advertisers are running out of room for them on Web sites. So they've found a new spot to park their ads: at the tip of your computer's cursor. With so-called cursor ads, your cursor changes...

Senator Mocks Food Industry Efforts to Monitor Ads » Charging that the food industry's goal is to get children to eat unhealthy foods, Sen. Tom Harkin of Iowa also mocked the industry's attempt at self-regulating its advertising messages aimed at children. Standing in a Capitol Hill hearing room behind...

Viacom May Split Itself In Two » The media giant Viacom is considering the possibility of dividing its business into two separately traded public companies, according to chairman and CEO Sumner Redstone. Mr. Redstone made the announcement late today, explaining the concept as grouping CBS, Infinity Broadcasting...

75 Percent of Teens 15-17 Own Mobile Phone » A new study by NOP World indicates that 44% of US tweens and teens between the ages of 10 and 18 own a cell phone. Mobile phone ownership penetration has increased from just 13% of 12 to 14 year-olds to...

Carat: Web Denizens Also Fans of TV, Print Media » While some marketers have long feared that the Internet would cut into the time consumers spend with other media--such as television and print media--it appears that the opposite is true. Adults who go online most frequently also watch more shows...

New Dr. Who Leaked on Purpose? » The pilot episode of the BBC's highly anticipated new Doctor Who series may have been intentionally leaked onto file-sharing networks to generate buzz, a source who instructed the network on viral advertising told Wired News. Earlier this month, the 45-minute...

Children 'terrified' by marmite blobs ad » Ads featuring a giant blob of Marmite spread left children "terrified" and having nightmares, it emerged today. The TV commercials centre around a large brown "amorphous" object described as reminiscent of the monster from the 1950s science fiction film The...

Radio Shack Names Four Finalists For $250 Million Ad Review » Retailer RadioShack Corp. has chosen four finalists for its $250 million global advertising account. A final decision on the Radio Shack account is expected in April. They are Omnicom Group's TBWA/Chiat/Day, Los Angeles; Havas' Arnold, Boston; and two Interpublic Group...

Interpublic Gets Less Than 1.5 Percent Fee On Measured Media » Interpublic Group of Cos. Chairman-CEO Michael Roth, vowing to defend the General Motors Corp. U.S. media-buying account now in review, today revealed how much -- or how little -- money Interpublic generates off the account: "less than 1% of our...