AOL Eyes Web Video Sales Opportunities, Says "Upfront" Not Likely » America Online says incorporating more video content and related advertising is job No. 1, and key to its Web at-large strategy. AOL and other online publishers say demand for video advertising--pre-roll and in-unit offerings--is mounting, but is demand so great,...

GM $2.8 Billion Media Account Goes Into Review » General Motors Corp., the nation's second-largest advertiser in 2004, has put into review its $2.8 billion national and regional dealer group media-buying account, according to the company....

Interpublic Hires 'Saatchi 17' » The 17 executives who walked out of Saatchi & Saatchi three weeks ago, creating the expectation that General Mills business would follow, have been hired by rival Interpublic Group, which is creating a standalone unit for most of them to...

AOL Promotes 'Robots' With Homepage Takeover » America Online today8 uses the AOL.com home page to promote the opening of the animated film "Robots." Starting at 5 a.m., and running for 24 hours, the site will feature a rich media banner by Viewpoint that will unroll to...

Interpublic Wins $300 Million Intel Marketing Account » In a coup for the Interpublic Group of Companies, the Intel Corporation today named agencies that are part of the largest Interpublic division, the McCann Worldgroup, to handle its $300 million global brand marketing account....

MPG Slashes 15 Percent of Staff » MPG North America, the media planning and buying unit of agency holding company Havas, laid off 60 employees, a spokesman for the company said today. The layoffs, made yesterday, represent 15% of the company's workforce and are the result of...

Bill Would Ask N.C.A.A. to Forgo Alcohol Ads » A resolution asking the National Collegiate Athletic Association to end alcohol advertising on radio and television broadcasts during college athletic events will be introduced today in the House of Representatives....

Report: Four Ad Categories to Dominate Through 2009 » Some categories will reap a disproportionate amount of the spoils as online ad spending increases to $16.1 billion by 2009, according to a new report by JupiterResearch. Double-digit growth is expected in four categories, including automotive, which will grow 33.8...

FTC Ponders: Is 'Adware' Spyware? » Companies that install ad-serving software on consumers' computers and serve them pop-ups--such as WhenU, Claria, and 180solutions--bristle at being called "spyware," rather than the more neutral term "adware." But is spyware really the wrong word for such companies? Perhaps not,...

PIB: February Magazine Spending Rose 10.9% » Magazine advertising revenue in February increased 10.9 percent during the past twelve months to $1.5 billion, according to the Publishers Information Bureau. Ad pages in February increased 4.2 percent. Year-to-date, revenue rose 11 percent to $2.7 billion with ad pages...