Laddies-On-Demand: Maxim Goes Video Via Deal With MSN »

In a deal morphing a printed publication into a video-on-demand service, laddie magazine Maxim Wednesday announced plans to offer free video programming on-demand to Internet users via MSN's video streaming service. The agreement gives Maxim and important video outlet at a time when digital media are blurring the lines between print, TV and online platforms. It also will give MSN Video's advertisers reach among the kind of 18- to 34-year-old males who are likely to access video programming that mirrors the publication's standard fare: fashion, music, cars, and of course, plenty of beautiful women.