Mass Transit Becomes Mass Media, Boston Launches Subway TV System »
The dialogue on the Massachusetts Bay Transportation Authority's subway system could go from "Do you mind if I sit down?" to "Do you mind if I change the channel?" as the Boston public transit agency is considering a plan that would put TV consoles on the trains and station platforms. The MBTA hopes that the ad revenue from having a closed-circuit system--the kind currently running in some office elevators and mall kiosks--would help stave off fare increases and service cuts amid diminishing state and local aid, a spokesman for the authority said.
