Network News Loses Vote, Data Reveals Ad Dollar Shift To Local Stations »

Advertising revenues for the Big 3 networks rose 12.1 percent in 2004--a so-called quadrennial year in which both the Summer Olympics and the presidential elections occurred, according to estimates released Tuesday by the Broadcast Financial Management Association. While it's no surprise that network revenues would rise during such a year, the data reveals that the effect of the elections may actually become a negative one.