L'Oreal Shifts $75 Mil. Maybelline Account to Zenith » L'Oreal USA said it has moved Maybelline's approximately $75 million planning and buying business to Publicis Groupe's ZenithOptimedia....

Internet Marketing Firm Slapped With Lawsuit » Intermix Media has been accused of using embedded programs on its domains to re-route unsuspecting visitors to its client's sites.

Online Ad Revenues Up 33 Percent In 2004 » Online ad revenues for 2004 were up 33 percent to $9.6 billion, the highest level ever, according to the latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers....

New York Daily News Featured in Bravo Reality Series » It seems editors will either have to be on their best behavior or risk allowing the public a peek inside their newspaper operations in a new Bravo reality series.

Infinity Radio Launches Podcast Station » Infinity Broadcasting has joined the Podcast revolution and launched a radio station full of podcast blather.

Dow Jones Expands Behavioral Targeting » Dow Jones has added behavioral targeting capabilities to recently acquired MarketWatch.com.

Study: Consumer Ads Boost Doctors' Scripts » Seems drug advertising alters doctor's drug prescription preferences.

RSS Service Launched For PR Professionals » Nooked is launching as RSS service for corporate communications professionals geared towards getting PR into the hands of journalists.

Study: Best Online Ads Draw From Print Media » Some of the best web ads combine print advertising's use of powerful images that "pop" with animation that quickly draws in viewers and directs their attention toward a message, according to a new study of online ads by CNET Networks, Ignited Minds, and NOP World's Starch Communications.

Havas Launches Branded Entertainment Division » Havas has added branded entertainment services to its Arnold Worldwide agency.