Broadband Network to Target Political Advertisers »
Kate Kaye writes, "I got a great scoop yesterday about a video broadband network set to launch in July that will go after political advertisers as a key market. According to a source close to the project, a network of small and large publishers is currently forming. The network will not only serve up video ads both before video content plays and in ad placements throughout publisher sites; it will partner with video content distributors to track down content that's appropriate for advertisers, then find publishers within the network to match it with."