J.C. Penny Launches Five Year Plan to Save Brand » Five months after taking the helm of the once-troubled J.C. Penney chain, CEO Myron Ullman announced he will open 19 new stores and launch a $200 million remodeling of 50 existing stores this year.

Broadband Network to Target Political Advertisers » Personal Democracy Forum reports a new broadband video network will launch in July and target political advertisers. The network, powered by Klipmart, will use a non-proprietray video player which is said to work across all sites, browsers and operating systems without need to download a player.

ANA Predident Bob Liodice Says Drug Advertising Moratotium Wrong » Liodice says Ad Age's suggested moratorium on consumer drug advertising is disjointed logic.

Saucony Shoes Promotes With Saucony 26 » Bob Cargill explains Saucony 26, a site highlighting 26 marathon runners as they prepare for and run various marathons.

U.S. Army to Relaunch $200 Mil. Review » The U.S. Army is expected to relaunch the review for its $200 million advertising account because of "inconsistencies in the evaluation approach" in last year's competition, according to a client memo....

Newspapers Could Lose $4 Billion to Internet » McKinsey says newspapers could stand to lose $4 billion in classified revenue by 2007.

TV spot ads soon to be obsolete: report » The television industry is undergoing a fundamental transformation that will make traditional advertising on TV redundant, according to a new report....

Wal-Mart critics launch national ad campaign » An organization opposed to Wal-Mart Stores Inc. took out a full-page newspaper advertisement on Wednesday that accuses the world's biggest retailer of costing U.S. taxpayers some $1.6 billion a year....

Viacom Income Falls, but Revenue Gains » Viacom, the media conglomerate that owns CBS and MTV, reported yesterday that its net income fell from a year ago when it recorded a tax benefit, but revenue rose 5 percent on growth in its cable networks division....

Newspaper Conference Bemoans Changing Consumption patterns » This week's Newspaper Association of America's annual conference kicked off with its outgoing chairman detailing a candid look at the industry's current woes. "Our customers these days are a slippery bunch," said Gregg K. Jones, the NAA's chairman and also...