Consumers: We'd Pay Extra for Better Ad Techniques » More than hafl of Consumers consider themselves someone who actively tries to resist advertising, while nearly three quarters say they are interested in products that will help them skip or opt out of being exposed to marketing messages, a Yankelovich...

Half Of Media Buys Driven By ROI, TV, Online Dominate » Three Ketters - ROI - have officially joined the lexicon of media planning and buying terms, and they're beginning to rival such traditional criteria as the CPM and GRP in determining how advertisers and agencies allocate their media budgets. In...

Yahoo! doubles earnings; revs rise 55% » Yahoo! Inc. reported doubled quarterly profits and boosted its full-year outlook Tuesday in its earnings calls, thanks in part to the growing appeal of online advertising. "Consumers are spending 15% of their time on the Internet," Yahoo! CEO Terry Semel...

Martha Stewart to Have Her Own Radio Station » Soon, satellite radio listeners will be able to hear all Martha, all the time. Martha Stewart announced Monday she has signed a deal with Sirius Satellite Radio – the future home of Howard Stern – to create her own channel...

The Media Maze: Rogue Advertising » Media Strategies editor Jim Meskauskas explains why it's time to stop worrying and start loving rogue advertising....

Ukraine Introduces Ban on Tobacco Advertising » The Ukrainian parliament has decided to ban tobacco advertising in the country after it passed a new law on Tuesday, Itar Tass reports. Moreover, 50 percent of public establishments such as bars, cafes and restaurants must provide a non-smoking area....

Study Shows Behavioral Targeting Can Outperform Run Of Site Advertising by 193 Percent » Revenue Science, Inc., the leading provider of behavioral targeting for more than 80 percent of top online advertisers, and the Financial Times, one of the world’s leading business news publications, announced today that the behavioral targeting component of an NTT...

FDA Orders Levitra And Zyrtec Ads Pulled » In a continuing crackdown on direct-to-consumer advertising, the Food and Drug Administration has issued two more warning letters: one to Bayer, Schering-Plough and GlaxoSmithKline asking the consortium to cease a TV ad for erectile dysfunction drug Levitra, and one to...

CNET: Tivo Wooing Google, Yahoo · MarketingVOX » Tivo is negotiating with Google and Yahoo over a possible deal aimed at reaching some sort of union between TV and web, two anonymous sources have told CNET. But none of the main players in the menage a trois is...

Arnold Worldwide Launches Branded Entertainment Division » Jumping on the branded entertainment bandwagon, Boston-based Arnold Worldwide has opened Arnold Entertainment, an LA-based group which will create content for television and film content to promote its clients....