Madison & Wall Raise Outlooks: Traditional Media 'Excellent,' Online 'Even Better' » Two leading trackers of the advertising economy - Publicis media agency ZenithOptimedia Group and Wall Street's Merrill Lynch - Monday upgraded their industry outlooks. Describing traditional media ad spending as being in "excellent health" and noting that online ad spending...

Nike and Air Force Academy teams forge financial, marketing ties » The Nike swoosh is almost as prevalent on the uniforms of Air Force Academy sports teams as the lightning bolt or the Falcon. The shoe and apparel company has had an exclusive deal with the academy to outfit the school's...

Marketing Research Back in Style » For years, advertising research was perceived on Madison Avenue as a staid, even quaint, field with little practical relevance. Now, as clients increasingly hold agencies accountable for effective ads, the researchers are being eagerly sought out....

Game Ads Up to $875 Mil. By '09 » The in-game advertising market will grow from $118 million last year to $875 million by 2009, representing a whopping increase of over 640 percent, according to an analyst from the Yankee Group....

Less Proves Higher CPMs For Clear Channel, But Fewer Radio Ad Dollars » Less apparently does mean more in radio advertising -- more CPMs. Clear Channel Communications, which embarked on a controversial plan to reduce the amount of commercial time on its radio stations, boosted the price of its ad time during the...

Media Buyers Detect Network Branding Effect, Say It's Influencing Demos » If you want to know the age of someone who watches the comedy series "Everybody Loves Raymond," ask them whether they watch it on CBS or TBS, or even syndication. In their upfront presentation Tuesday, TBS executives sought to highlight...

Google Competes With TV, Invites Consumers To Post Their Own Videos » In a move that could greatly accelerate the growth of consumer-generated media, especially the kind that would compete with TV, Google Thursday confirmed plans that would enable any user to upload digital video files to its servers, making them available...

A.G. Edwards launches $20 million ad campaign » A.G. Edwards launched a new ad campaign Wednesday focusing on personal savings by featuring the nest egg. The $20 million campaign includes print, radio, online and television ads and direct marketing designed by Minneapolis-based Carmichael Lynch....

WebMD Launches Print Edition » Medical news and information site WebMD.com is launching WebMD the Magazine, a bimonthly print title to be distributed free to patients in physicians' offices across the country....

TNT, TBS Present 2005-06 Slates at Upfront » At a lively upfront presentation at New York's famed Madison Square Garden yesterday, TNT and TBS unveiled their programming initiatives for next season. TNT, television’s first network for drama, will introduce two original series (The Closer and Wanted), limited series...