Ford to be Lead Sponsor of Gospel-Singing Talent Show » Ford Motor Co. will be the lead sponsor an American Idol-style gospel music show set to debut in September on the Gospel Music Channel....

Networks Tell AdBusters to Take Anti-Corporate Ads And Shove 'Em » Adbusters' 10-year battle to force this country's biggest television networks to air its anti-corporate commercials attacking everything from McDonald's to the evils of TV has suffered another setback. The Vancouver-based foundation and magazine famous for giving the corporate establishment the...

Arbitron: More People Listen To Radio Ads Than TV Ads » On May 4 at noon EST, Arbitron's Bill Rose and Edison Media Research's Joe Lenski will discuss the results of a new spot load study via a Webcast. The study, Spot Load 2005: Managing Commercial Inventories for Your Advertisers and...

Click Fraud Is Starting to Scare Marketers » Click fraud is not much of a concern to individual surfers, but it could become a big problem for marketers and advertisers. Some marketers are charging that search engines, the big benefactors of pay-for-click advertising, are not doing enough to...

Havas Unveils New Board Plan, Asks Raider To Clarify His Intentions » paris-based agency holding company Havas appears headed for a showdown with its biggest shareholder over control of the company. Havas Wednesday morning announced plans to alter the composition of its board of directors to "strengthen its expertise and independence," an...

Report: Satellite Radio Will Soar » Satellite radio will reach more than 20.1 million U.S. households by 2010--up from a reported 4.5 million subscribers at the end of 2004, according to a Forrester Research report released this week. The report, which examines the emergent digital audio...

Claria To Market Web Analytics Service » Adware serving company Claria will today announce it has created an analytics platform to complement its soon-to-launch behavioral targeting network, "Behavior Link." The analytics service, like Claria's behavioral targeting program, will rely on data gleaned from tracking the 40 million...

Gannett's Profit Falls On Dip in Advertising » Gannett Co. reported a first-quarter profit of $266 million ($1.05 a share) on $1.79 billion in revenue, down from $274 million ($1.01) on $1.73 billion in revenue for the comparable period a year ago....

J.Lo's album marketing goes over budget » Jennifer Lopez's new album Rebirth has hit further crisis, as the marketing campaign goes $150,000 (€160,000) over budget. Rebirth is believed to have only sold a disappointing 400,000 copies in its first three weeks on release....

'The Week' finds favor with readers, advertisers » Four years ago, when British publishing magnate Felix Dennis unveiled his concise global news summary magazine The Week in the United States, few gave it much chance of catching on. They were wrong. Launched with a circulation rate base of...