Priceline Relaunches, Adds Hotels and Rental Cars » Yesterday's relaunch of Priceline.com -- the Internet travel company now lets consumers search for airline tickets, hotel reservations and rental cars in addition to naming their price for tickets -- puts it on par with Expedia and other online travel...

Study Finds Japanese Watch Most TV » The average level of television consumption increased on nearly every continent last year, but a new study has found that Japanese viewers watch more TV than anybody. The newly released report from Eurodata TV Worldwide, the focus of a panel...

Next Xbox to get MTV unveiling » Microsoft Corp. Monday said it would unveil the next generation of its Xbox video game console in a May 12 special on cable music and entertainment channel MTV....

Ford names new marketing chief for North America » Ford Motor Co.'s top North American marketing executive is leaving the company after less than four months on the job, Ford said Monday. Steve Lyons, vice president and president of the Ford Division, will immediately take over as vice president...

Bacardi Signs 'Sex and the City' Star Kim Cattrall For Promo » Bacardi USA is using Sex and the City star Kim Cattrall as a spokeswoman in a $10 million print and TV campaign breaking in May for a new low-calorie alcoholic beverage called Island Breeze...

Broadcast TV Networks Rattled By DVR Inroads » Although the broadcast networks publicly play down the impact of ad-skipping technologies, it was clear from a panel at last week's National Cable & Telecommunications Association conference that TV moguls see the spread of digital video recorders as a serious...

Radar: Reviving a Magazine With Ballast of a Web Site First » For further evidence that the Internet can be complementary to print, consider this: Radar magazine, which folded two years ago and is being revived in May, is starting a Web site before publishing the magazine itself. Come the end of...

Baseball's Sales Pacing Ahead of Last Season » Despite all the negative publicity from the steroid scandal, advertisers are flocking to Major League Baseball telecasts this season, with national sales on ESPN and Fox’s FSN regional sports networks running significantly ahead of a year ago....

Oreo Offers New Twist On Product Placement » The Oreo cookie can be eaten in many ways. Some people twist apart the cookie and eat the filling first, while others eat it without taking it apart. In the season finale of NBC's 'American Dreams' Jack takes time out...

Media Continues To Dominate Agency Searches, Saatchi Most Profiled » Online searches by marketers seeking the credentials and capabilities of prospective ad agencies soared during the first quarter of 2005, especially among media services agencies. Searches for agencies whose main discipline is media buying and planning were up 44 percent...