Marketing needn't be complicated, costly to be effective » A marketing campaign might seem like a luxury to many small-business owners who don't have budgets for consultants or publicists, but marketing can be relatively simple and inexpensive for many small companies....

Massive starts network to put ads in video games » Advertising, already ubiquitous in movies and on television, took a step into video games on Monday as Massive Inc. launched a network to place and serve ads within games. Massive said brand names like Coke, Paramount and Intel were already...

Not-So-Dry Wit Embodied in Tanqueray Gin Ads » Tanqueray has created an unlikely comic spokesman for its brand of gin in new ads that take their fizz from the humor more often employed by soda and beer makers. A character named "Tony Sinclair," sporting mini-dreadlocks and a gap-toothed...

Smoking Outlawed in 'Marlboro Country' » Montana, which has served as Marlboro Country in magazine ads depicting rugged cowboys puffing on cigarettes while riding a fence line, is about to outlaw smoking just about everywhere but the great outdoors. The state Legislature voted Thursday to ban...

Leo Burnett CEO Linda Wolf Prepares to Step Down » Linda Wolf, chairman-CEO of Leo Burnett Worldwide, Chicago, is passing the torch to designated successor Tom Bernardin in a long-expected move....

XM Satellite Radio and Boston Red Sox Announce Exclusive Marketing Deal » XM Satellite Radio, the nation's leading provider of satellite radio with more than 3.2 million subscribers, has announced a multi-year marketing partnership with the Boston Red Sox. Under the agreement, XM will be the official satellite radio partner of the...

Consumers Concerned About TV Indecency » In his first address to the cable industry since becoming chairman of the Federal Communication Commission, Kevin Martin said the FCC was not on a crusade against indecency but rather it was reacting to growing consumer concerns about "what’s appropriate...

Miller Brewing Names New CMO » The Miller Brewing Co. today announced the retirement of Chief Marketing Officer Bob Mikulay and named Tom Long, the president of Coca-Cola's Northwest European Division, its new marketing chief....

Branding Through Storytelling » A compelling argument for a powerful approach to marketing that looks at how to build and maintain brands using the art of storytelling....

Fox Scraps Scripted Fridays; Adds Movies » Fox is pulling its ratings-challenged scripted programming on Friday nights beginning April 15 in favor of theatrical movies, which will air for the rest of the season, through May 27....