MTV Launches New TV Channel Via Web » MTV Announced Wednesday its plan to debut a Web-based video content channel called MTV Overdrive by April 25. The service--offered to the press to test yesterday--gives users with high-speed Web connections the option to either pick and choose from a...

BBDO Europe Study Tells Marketers To Pick Up the Cell Phone » While eighty percent of worldwide consumers sleep with their cell phones on, and some even admit to answering cell calls during sex, a new study by BBDO has found that marketers would be mistaken to read such promiscuous cell phone...

Alcohol Advertising Abounds in Magazines Read by Youth from 2001 to 2003 » America's teenagers saw significantly more beer and distilled spirits advertising in magazines between 2001 and 2003 than legal-age adults, as measured on a per capita basis, according to a study released today by the Center on Alcohol Marketing and Youth...

Credit Cards Make Wallet-Size Billboards for Banks » When J. P. Morgan Chase introduces its new credit cards next month, a supersize Chase logo will dwarf the tricolor Visa banner - as well as the names of some of the bank's partners, like Amazon.com. Citigroup has its name...

'Martha Stewart Living' Names New Publisher » Sally Preston, who was vice president and publisher of Rodale's Organic Style, becomes a senior vice president at MSLO. She replaces Suzanne Sobel, a longtime MSLO veteran who resigned suddenly March 1, mere days before company founder Martha Stewart was...

Brits Retool National Enquirer Tabloid in NY » The racy National Enquirer is relaunching with a crack team of British tabloid reporters who are promising to "go for the jugular" -- though the editor insists they won't be making up stories....

Emmys to Cut Back on Acceptance Speeches » Emmy officials decided against an extreme makeover for the ceremony but are cutting back on acceptance speeches in a bid to woo more viewers....

Is advertising really building brands? » We are all too familiar with the statements made by various advertising pundits about developing brand-building advertising. Unfortunately however, most advertising today builds parity amongst brands rather than differentiate them from competition....

Lycos in Deal for Search-Targeted Banner Ads » Lycos said it would distribute listings from its advertisers through AlmondNet's new ad network that shows ads to users based on their search history. New York-based AlmondNet plans to distribute Lycos' Adbuyer paid listings in banner ads, targeting them based...

Condé Nast's Domino Launching April 26 » Condé Nast is set to launch Domino, its third shopping guide, on newsstands April 26. The new publication, a spinoff of Lucky, will advise 30-year-old homeowners on buying domestic goods from wallpaper to garden tools. The magazine comes a year...