Fox Reality Net Rolling Out May 24 » Fox Cable Networks announced Monday at the National Cable & Telecommunications Association show in San Francisco that it will roll out Fox Reality, its unscripted TV network on May 24, and has set a first-year goal of 18.5 million subscribers....

Turnaround at the Interpublic Group Remains a Work in Progress » Leaders of the troubled Interpublic Group of Companies yesterday told Wall Street for the third time in three and a half weeks that they could not determine when they would be able to release financial results for 2004, which were...

Nielsen Expands Outdoor Ad Market Coverage, Move Presages A Boom » The leading competitive ad Monitoring services are getting, well, competitive again. In the span of 24-hours, both Nielsen Media Research and Taylor Nelson Sofres announced upgrades to the media they measure in their U.S. ad tracking services. In a potential...

A-B beefs up marketing after disappointing first quarter » Anheuser-Busch Cos. Inc. said Tuesday it would step up its marketing, new product and packaging efforts after its first-quarter domestic beer volume was below its expectations....

ABC's Peter Jennings Has Lung Cancer » ABC’s Peter Jennings is usually in the anchor seat for even minor breaking news stories. Saturday he was conspicuously absent during the network’s breaking news coverage of the pope’s death. ABC News said that Jennings was ill, but didn’t say...

Pendulum Swings Back to Scripted Shows, As Reality Muscles Out News, Game Shows » Aside from the fact that the pendulum between reality TV and scripted programming is swinging back toward the latter, the most interesting thing about the 150 shows the six major networks are considering for next season is that one such...

AOL Founder Steve Case Jumps Into 'Old Media,' Acquires TV/Radio Programmer » Revolution, a new company started by American Online's founder Steve Case, purchased the assets Monday of Wisdom Media Group's television/radio network, which features health and wellness programming fare. The goal is to build a healthy balance sheet for Revolution by...

CMO Magazine Survey Reveals Marketing Budgets, Spending on Rise Cross-Industry » The first quarterly CMO RealityCheck(TM) survey of leading marketing chiefs across all industries shows increased vitality for marketing spending and budgets, with an average marketing budget of more than $35 million ($35,099,178) and overall marketing budgets estimated to rise 10%...

Less Means More On Network TV - More Clutter » Fifteen second commercials, once thought to be a potential television advertising clutter threat, are threatening to do so once again. Fifteens now account for more than 36 percent of all commercial inventory sold by the major broadcast networks, and in...

Sugartown Is Awarded Grey Goose Account » The United States operation of Bacardi has named Sugartown Creative in New York as agency of record for Grey Goose vodka. Billings were estimated at $20 million....