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Sideline News

Media Continues To Dominate Agency Searches, Saatchi Most Profiled »

Online searches by marketers seeking the credentials and capabilities of prospective ad agencies soared during the first quarter of 2005, especially among media services agencies. Searches for agencies whose main discipline is media buying and planning were up 44 percent over the first quarter of 2004, making it the most searched discipline within AdForum.com's AgencyPreview.com database. After media services, sales promotion/point of sale agencies were the most dynamic discipline, with credentials searches rising 42 percent over first quarter 2004, followed by branding/product development (+23 percent), and interactive agencies (22 percent). Searches for full-service/integrated agencies rose 17 percent, while public relations searches were down 14 percent.

11-Apr-05 » Read more »

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