'The Week' finds favor with readers, advertisers »

Four years ago, when British publishing magnate Felix Dennis unveiled his concise global news summary magazine The Week in the United States, few gave it much chance of catching on. They were wrong.

Launched with a circulation rate base of 100,000, that number has tripled to 300,000. What's more, the magazine has found favor with advertisers, prompting General Manager Justin Smith to boost the ad page count from six pages in the early going to a floating number that typically represents about 30 to 35 percent of the total page count.