ABC Appears to be Early Upfront Leader » While no one's "officially" talking, signs point to ABC as the early leader in booking business.

Contest Points to Unpredictability of Viral Efforts » Shankar Gupta, writing in MediaPost's Online Media Daily takes a look at the Contagious Media contest, the nature of viral success and that Blogebrity thing.

Sun Microsystems Revamps Brand With $50 Million Campaign » Breaking June 1, Sun Microsystems, with help from Butler Shine & Stern, is launching a campaign which aligns the computer maker with major brands to demonstrate its prowess as computer giant.

Bad Business for Magazines About Business » Business magazines are not having a good time these days. Fast Company is facing imminent death following its sale to Meredith and even the big three have seen far less than hot ad revenues figures over the last year.

The Ad Age Women to Watch Report » In its annual report, Ad Age picks 25 women executives who've made dramatic contributions to the advertising industry.

Microsoft Hypes New Xbox Advergaming Features » Microsoft plans to heavily promote its Xbox to marketers as an advertising platform. Gamers to pull hair out.

Top 50 Internet Advertisers In April » Clickz rounds up the top 50 advertisers for the month of April.

As TV Moves to the Web, Marketers Follow » Commercials not working on TV? No problem. Just move them to the web.

Saab Buys Into TV Guide's Red Carpet Tony Show » Tony Awards? Does anyone watch that?

Hill, Holliday Bows Aer Lingus' Low Fares » Headlines include, "The national airline of redheads, cute accents and free connections to Europe."