ABC Appears to be Early Upfront Leader »

The 2005-2006 Upfront marketplace was supposed to be one of the orderly ones, in which media buyers took their time in an effort to reorder the national television marketplace. Instead, it has proven to be as fast and furious as any in memory with at least two major networks nearing "sell-outs" of their upfront prime-time ad inventory at cost increases that were higher than many marketers had planned for.