Bad Business for Magazines About Business »
No one is surprised that Red Herring, a magazine that once weighed two pounds an issue, is now brochure size. But longstanding business franchises like Fortune, Forbes and BusinessWeek are finding little traction in a post- Enron world. Thus far, 2005 has been bleak, with all three magazines flat or off from last year's miserable advertising numbers. As one of the arch headlines that are their stock-in-trade might suggest, "Stuck to the Bottom in a Rising Tide?"
