Grafitti Artists Crap All Over Saatchi's Street Art »

Saatchi & Saatchi has eschewed traditional advertising techniques in favour of a more subversive, and possibly even illegal, method of getting its message across. As part of a £20 million campaign for a new Brazilian spirit it is spray-painting graffiti images on walls and buildings in the East End of London as a way to reach young consumers immune to conventional advertising.

But the campaign appears to have backfired. Real street graffiti artists have begun taking “direct action” against the interlopers. At the centre of the battle is a Christ-like figure dressed in a T-shirt and jeans, which has been sprayed in fashionable areas such as Brick Lane and Old Street.