Penn Media Serves Video and Ad Content to Blogs » After announcing the launch of its Vidsense embedded video player, Penn Media has signed a deal with a blog network to serve streaming video.

Business Blogs: Should You Invest Time And Resources? » An eMarketer report takes a look at the implications of the blogging phenomenon for businesses, scans the corporate world's blogging activity, and offers recommendations for business users.

The Digital Edge Named Cadbury Schweppes' Digital Agency of Record » Mediaedge:cia'a The Digital Edge nabs Cadbury.

Bursting Bubbles: Ad Rep Finds People Using More Web, Less 'Traditional' Media » So they surveyed a bunch of web users and guess what? They said they used the web more than traditional media! Who knew?

Sundance Channel Toasts Grey Goose » Robert Redford drinks the Goose.

Dow Jones & Company Reports April 2005 Advertising Volume » Linage is down 4.6 percent for April.

P & G Advertising Beauty Claims Dismissed As Non-Existent » Seems those in the U.K. actually pay attention to the blather spewed in commercials.

Magazine Ad Revenue Rose, Pages Flat » Half of the 12 major ad categories were up in magazine revenue and ad pages.

What Every Good Marketer Knows » Seth Godin compiles a hit list of great marketing guidelines.

TV Stations Form Web Ad Network » Local TV stations hope to offer alternative to CNN.com and MSNBC.com.