Mattel Retains MediaVest For $100 Million Media Account » Mattel is going with MediaVest for media planning.

Business 2.0 Expands Playbook » The magazine is has expanded it's two page Cheat sheet editorial insert to a new, 12 page insert called Playbook.

Anheuser-Busch Seeks New Ad Ideas For Bud Select » Anheuser-Busch is seeking ad ideas for newly launched Budweiser Select from roster agency Euro RSCG, Chicago.

Tips For A Better Upfront Deal » Jonah Bloom offers insight and tips for upfront buyers.

Online Advertising to See Big Growth in 2005 » eMarketer predicts online advertising will rise 34 percent to $13 billion in 2005.

Urban And Hispanic Radio Formats Top Ratings » Hispanic and Urban radio formats are displacing long time format winners such as talk.

Barron's Redesigns For Quicker Read » Time crunched financial executives don't have time to read so Barron's goes lite.

Adam Curry to Host Podcast Radio Show » Former MTV VJ and Podcast evangelist Adam Curry will host a radio show about podcasting.

Newspaper And Magazine Associations Launch Ad Campaigns » Magazines and newspapers claw for life in new ad campaigns.

Couch Potatoes Make Happy Advertisers » Government study says people spend 11 percent of their lives in front of the television.