Outdoor Gets Ratings Currency » New "likely to see" metric adjusts Traffic Audit Bureau figures.

Despite Annual 'Upfront Death' Mantras, CPMs Rise » Either OMD got a good deal or they were suckered into paying ABC a six percent CPM increase

Not Much Buzz About Upfront » Blogs might buzz but media buyers are not buzzing much about this year's upfront.

Blogs Set Political Buzz » Pew and BuzzMetrics say "buzz can alter social behavior and perceptions."

Near Naked Women in Ads Anger Swedish PM » It seems Swedish women are baring themselves in advertising a bit too much for Prime Minister Goran Persson.

Ogilvy Wins Cuckoo Award For Fiesta Fun Campaign » For its pinball-like SMS outdoor campaign in Belgium last year, Ogilvy has won a Mobile Marketing Cuckoo Award.

Advance.net President Moving to About.com And New York Times » Today, Entertainment Weekly founder and citizen's media proponent Jeff Jarvis quit his job and will begin work for About.com, the New York Times Company and embark upon several consulting projects as well as writing.

Once Again, Hot Girl With Big Boobs Used to Attract Young Male Attention » Unilever's Axe is using an online seduction game to promote its new scent, Unlimited, by letting guys fantasize about picking up hot girls.

Lil Kim Pitches Post Prison Reality Show » She's partnering with Queen Latifah's company and pitching VH1.

Angel Soft Flushes Toilet Paper Trend » Brenner Thomas praises Angel Soft's effort to buck the toilet paper advertising trend and become interesting.