IAB Broadband Ad Standards Get Kicked » Writing in iMediaConnection, online industry luminary Masha Geller mocks the recent release of the IAB's Broadband Ad Guidelines.

Google to Get All Portal-Like With New Homepage » OK. Now your Google homepage can be as slow and bloated as Yahoo's. How long before spasmodic Flash ads and BMW 3's take over the page? Yea, yea, yea, we know the whole thing's a user-selected option.

MSN Signs 'Rock Star' Deal With Mark Burnett » Somehow, we just don't think this will see "American Idol"-like success I mean, INXS? They were big in the 80's.

Wendy's, Please. For The Love Of God, Make Up Your Mind! » There was Dave. Then Mr. Wendy. Then, the finger. Now....drum roll...irreverence!

Author Says Marketers Have Baby Boomers All wrong » Author Chuck Nyren, in his new book, "Advertising to Baby Boomers," claims advertisers have an incorrect view of the Baby Boom genration and are failing at marketing to it properly

Ad Agency Helped Develop Xbox Console » Since 2003, ad agency AKQA worked secretly with Microsoft to develop the Xbox 360 console.

Britney And Kevin Grab 3.5 Million Viewers » Inconceivably but likely out of curiosity, 3.5 million people tuned in to the Britney and Kevin horror show.

FOX, UPN Release Schedules Today » Is it over? Can we leave the upfront insanity behind and go back to reality?

Zales Jewelers Hand Over $60 Million to Ricards Group » Mid-tier jeweler Zales, without review, moved its media planning and buying account from Publicis Dallas to Richards Group.

Dodge Charger Returns With $60 Million Ad Campaign » A three month campaign will kick off June 1 and include television, outdoor, print, elevator ads, in-bar gaming, in-flight spots event marketing and cinema ads. Looks like this summer will be branded the Dodge Charger summer.