Multicultural Ad Pros Are In Demand, Presenting Unique Recruiting Challenges » Black, white, pink, yellow, red. Oh wait, that's so un-PC. Agencies may be curious about the ethic and cultural match between potential employees and client needs but they better be damn careful in choosing which questions to pose to interviewees.

Magazines Take Wraps Off 'Covers,' Latest Salvo Aimed At Madison Ave. » OK, really. Magazines are good. Really. People read them. You should really advertise in them. I mean we have to pay for this $40 million ad campaign somehow!

Subway Picks Alloy Marketing For Promotions Work » Youth marketing expert Alloy will work with te chain to create youth focused promotions.

Survey: PR Gets Respect From Marketers » Call them flacks but marketers are increasingly relying on public relations professionals to do their bidding.

Blogs Influence Politics But Follow Consensus » Experimental research from the Pew Internet & American Life Project and BuzzMetrics suggests that political bloggers can make an impact on politics, but they often follow the lead of politicians and journalists.

Summer lovin': E! schedules 13 new shows » All kinds of new stuff coming our way from E!

UPN Has Its Ups and Downs » The network's rating are up, down, all over.

Nets Set to Display Their Fall Contenders » The Nets are holding back their plans for Fall schedule line ups until the last minute.

Weekends Aren't Fun Anymore » Those storybook weekends on Cape Cod aren't what they seem to be for today's families.

$150 Million Spent to Promote 'Cinderella' DVD Release » Maybe $150 million is worth it to promote a a little wholesome love.