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MTV Xbox Infomercial Raises Concern »

There was something resoundingly fraudulent about MTV's presentation of a Microsoft Xbox 360 infomercial last night. Bill Gates's company bought the half-hour spot on MTV at 9:30 to promote its forthcoming videogame console to its ideal audience. And, not surprisingly, the ad was a fast-edited and fast-talking product gush, with images of young men and women going ga-ga and mouthing ''Wow" as the sleek white Xbox was unveiled. It was a model of eye-catching youth-market sales flash.

15-May-05 » Read more »

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