Once Again, Hot Girl With Big Boobs Used to Attract Young Male Attention »

The game - reaching out to young men online, where they spend much of their media time - is in keeping with Axe's overall racy commercial messages featuring large-breasted, seductively clad women. Unilever's share of the doedorant market in the first quarter was up 2.6 percentage points overall. And the male deodorant/body spray category is heating up, with Procter & Gamble Co.'s Gillette Co. having pushed the body spray Tag into the market. As part of the launch, it is offering teenage boys the chance to bid on eBay for a date with Carmen Electra.