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Sprint-Nextel Merger Creates Agency Fight »

With the pending merger of Sprint Corp. and Nextel Communications, the two advertising agencies of record are preparing to battle it out for their share of a nearly $1 billion account. Omnicom Group's TBWA/Chiat/Day has been Nextel's agency. Publicis Groupe's Publicis & Hal Riney has been Sprint's.

5-May-05 » Read more »

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