Microsoft Might Acquire Claria » Microsoft might be getting into the behavioral marketing business which might not sit well those who believe Microsoft already knows too might about people's online activities.

Family Circle's Ungaro, Farrell Exit as Meredith Corp. Prunes G+J Staff » Meredith informed 75 G+J staffer they's have jobs for six months and another 75 there's be no job for them at all.

Michelin Responds to PR Disaster » Making good on a tire design flaw and requests for regulation changes which caused 14 of 20 drivers to drop our leaving only six for 100,000 fans to watch, Michelin will refund all attendess the full ticket price.

Lexus to Launch Podcast Marketing Campaign » Following Volvo, GM and Audi, Lexus will enter the podcast medium with 26 week podcast sponsorship deal with California's KCRW.

MTV Launches New Gay Cable TV Channel » On Thurday, MTV will launch "Logo," focused exclusively on gay, lesbian, bisexual and transgender lifestyle.

Wacky Marketing: Press Release Says Airline Serves Food » Continental put out a press release yesterday touting the fact that they still serve food.

Selling Lowell Via A Martini Bar » Massachusetts mill town Lowell has launched a Boston-based, viralish campaign to lure twenty-somethings out of the city, thirty miles North to Lowell where 500 swanky lofts await their purchase.

Agency Finds Big Disparity Among Magazine Reach, Revenues » In a study, Carat Insights found great differences between magazine publisher's audience reach as compared to its revenue. For example, Primedia ranks eighth in revenue but fourth in revenue.

Report: Online Gaming To Reach $3.7 Billion In 2009 » Simpler, less expensive games are fueling the growth on online gaming.

Survey: Two of Three Online Mags Have Web-Only Advertisers » Publishers of print and online entities are seeing an increase in advertisers who only the online portion of the publisher's offering.