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Sideline News

Advertisers Forced to Think Way Outside the Box »

Consumers such as Fetchik pose an increasing challenge for the advertising industry as it competes for consumers' attention and time. Technology — from wireless devices to iPods to digital video recorders (DVRs), have given time-pressed consumers more choices and control over what they tune in or tune out — and also split the audience into narrower slices. Advertisers raised spending 10% to $140 billion last year, according TNS Media Intelligence, to put more ads in more places, but that onslaught may just be turning all marketing messages into white noise.

20-Jun-05 » Read more »

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