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Sideline News

Survey: Two of Three Online Mags Have Web-Only Advertisers »

Two-thirds of consumer magazine web sites run ads from marketers that don't also advertise in the print editions, according to a recent study by magazine publishing group International Federation of the Periodical Press. The report, based on an April survey of 71 consumer magazine Web sites worldwide, found that 66 percent of such sites report that they have Web-only advertisers--up from 53 percent two years ago. U.S. Web sites surveyed included Meredith Corporation, PC World Communications, and Readers Digest Association.

29-Jun-05 » Read more »

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