McDonald's Breaks With Walt Disney, Goes With DreamWorks » McDonald's has signed a promotional deal with DreamWorks said to be worth $100 million.

American Express Sued Over Advertising Tagline » A California small businessman contends in a lawsuit that American Express stole his idea for the tagline of the company's "My life. My card." advertising campaign, which features celebrities including Robert De Niro, Ellen DeGeneres and Tiger Woods.

Johnson & Johnson Circumvent IOC to Become Olympics Sponsor » Rather than pay up to $75 million, Johnson & Johnson struck a much less expensive deal with the Bejing Organizing Committee to advertise during the 2008 games.

Martha Stewart Plans Third Post-Prison TV Series » While Martha Stewart may have had financial woes, she's far from poor which is why her launch of a Discovery series focusing women coming off welfare, recovering from bankruptcy or getting out of rehab seems a bit of a stretch. Like she can actually relate to a homeless alcoholic?

ANA Opposes FAIR Ratings Act » Preferring self-regulation, both the ANA and the AAF have voiced opposition to increased government regulation of television ratings.

TV Guide Cuts Rate Base to 3.2 Mil.; Part of Major Overhaul » With the rise of online cable and satellite guides, TV Guide has faced a steady decline over the past several years and will cut its rate base along with launching a format change becoming a full sized magazine.

Luxury Brands Flee Department Stores » Apparently, luxury brands don't like how department stores are pricing their items and want more control over how they are sold. In other words, they want more money.

Pratt Steps Down From Fairchild's Jane » 'Jane' Magazine founder Jane Pratt is leaving the magazine and may be moving to television.

Web-Based Marketing to Kids Is on the Rise » While kid sites don't serve a lot of banners, they certainly don't leave kids un-marketed.

Massive Rolls Out Full Motion Ads in Games » Massive Inc has been testing full motion ads in online video games and will roll out the capability to advertisers today.