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Sideline News

« Last week 31-Jul-05 | This archive, pg: 1 · 2 · 3 | Next week 14-Aug-05 »

Fallon Wins Vanguard Car Rental $30 Million Account » Fallon beat out Y&R and Element 79.

Hip Ad Giant BBDO In Music Video Partnership » After hiring Chris Classic to write a song for a Godge Charger commercial, Chrysler thought it would be a good idea to go ahead and create an entire albumb along with a video.

CBS to Launch New Entertainment Magazine in 2006 » Why? We already have Entertainment Weekly.

Nielsen Enlists Agencies, Nets To Examine Value Of Product Placement » Nielsen is getting into the game of measuring the real value of product placement - are they effective.

Leo Burnett Resigns Morgan Stanley Account » Smartly acknowledging the well known odds incumbent agencies rarely win, Leo Burnett has said goodbye to long-time client Morgan Stanley amid a review for the business.

ABC Poised to Reap Benefits of Scatter Market » ABC played the upfront game correctly and says it is well positioned for the scatter market.

Pfizer Announces New CTC Ad Policy » Following recently established Pharmaceutical Research and Manufacturers of AMerica DTC advertising guidelines, Pfizer announced its own DTC ad policy.

Opie & Anthony Radio Show Available For Download, Stern May Follow » The foul-mouthed duo will be downloadable from Audible. There's talk Howard Stern may offer a similar service.

HarperCollins Taps Teen Market with Text Messaging » HarperCollins Children's Books launched a text messaging campaign today to promote the Princess Diaries series and other books from author Meg Cabot.

Boston Tumbles in Radio Rankings » Boston has fallen out of the top ten Arbitron radio markets.

« Last week 31-Jul-05 | This archive, pg: 1 · 2 · 3 | Next week 14-Aug-05 »

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