Clear Channel Offers More Proof That 'Less Is More:' Time Spent Listening To Radio » Clear Channel has cited "dramatic" increases in time spent listening and has attributed the increases to the company's recently launched "less is more" shift from :60's to :30's and reduced spot load.
Gimmicky Magazine Inserts Aim to Grab Page Flippers » Print ads may soon take on the horrible attributes of certain web ads that incessantly flash and pop up all over the desktop as print publisher attempt to attract more attention to ads.
Frustrated Analysts Criticize MDC Partners Earnings Report » Investors are not happy with MDC's fourth straight quarterly loss and one investor thinks the shop's propensity to buy hot shops is hurting earnings.
Crispin Porter + Bogusky Not Invited to Pitch $160 Million BMW Account » BMW does not want the same shop working on both the Mini Cooper, which Crispin handles, and the parent BMW brand.
Anheuser-Busch Names New VP For Brand Management » Thirteen year veteran Marlene Coulis, VP of marketing planning and research, will take over for VP of Brand Management Bob Lachky who will move to the nebulous post of EVP global industry development.
President of Martha Stewart Company Steps Down » Heidi Diamond, the president of Martha Stewart Living Omnimedia, is leaving, the company staff was told this afternoon.