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Sideline News

Desktop Branded Entertainment Gets Launched »

Umlo www.umlo.com a new company set up to distribute branded entertainment to the desktops and devices of digital consumers, launched today at the Chicago Account Planning Conference. “Umlo essentially works as a media buying company for digital branded entertainment campaigns,” commented the companies founder Asa Bailey . “Over the past 2 years We have understood lots about where and how people consume digital branded entertainment content. Umlo consolidates these findings into a simple commercial offering, Umlo plans and buys airtime for digital content,” he continues.

This new company claims to be able to plan and distribute branded contact to millions of online consumers across hundreds of markets through a network of content publishers. The first company to use Umlo is Saatchi and Saatchi NY who is in early talks with the new fledgling media company about planning and buying for one of its clients. "watch this space" said Asa.

Umlo was launched today at the Chicago Account Planners Conference as part of the Ameritest BMW Films research presented by Amy Shea, Research Director of Ameritest www.ameritest.net ASABAILEY and Ameritest have been working together to develop new testing models to measure the brand effects of branded entertainment content since last year. The Account Planning Conference opened yesterday in Chicago and continues through Wednesday.

4-Aug-05 » Read more »

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