Game Makers Turn to Festival Marketing » Game marketers are creating custom events to promote their games.

Roger Ailes Named Chairman Fox Television Stations » Ailes has stepped in following Lachlan Murdoch's departure from the company.

Emmys Tap Ellen DeGeneres As Host, CBS' Ad Deals Stall » Advertisers have held back deal making with CBS' broadcast of the Emmys becasue of a delay in selecting a host. Now that Ellen Degeneres is in as host, the money has begun to flow.

It's Official: ValueClick Buys Rival Internet Ad Network » ValueClick bought FastClick for $215 million.

Dell Expands Marketing Push For Non-PC Products » Dell is upping promotion for its line of printers, PDAs and flat screen TVs.

Fallon Wins Vanguard Car Rental $30 Million Account » Fallon beat out Y&R and Element 79.

Hip Ad Giant BBDO In Music Video Partnership » After hiring Chris Classic to write a song for a Godge Charger commercial, Chrysler thought it would be a good idea to go ahead and create an entire albumb along with a video.

CBS to Launch New Entertainment Magazine in 2006 » Why? We already have Entertainment Weekly.

Nielsen Enlists Agencies, Nets To Examine Value Of Product Placement » Nielsen is getting into the game of measuring the real value of product placement - are they effective.

Leo Burnett Resigns Morgan Stanley Account » Smartly acknowledging the well known odds incumbent agencies rarely win, Leo Burnett has said goodbye to long-time client Morgan Stanley amid a review for the business.