Pontiac Placs Torrent in 'Survivor' » Pontiac is getting into bed with Mark Burnett again.

Gap's Celebrity-Endorser Marketing Strategy Bombs » Celebs just aren't cutting it for once cool Gap.

HP Unravels Branding Plan of Deposed CEO » Shifting is afoot over at HP as top management changes trickle down to agency relationships and how branding and product work is divied up.

Report: Limit In-Game Ads » Not so fast ye who hope to plaster your ads willy-nilly all over gamers screens says a new study from Mediaedge:cia. Well placed ads...and ads placed by Mediaedge:cia are, of course, perfectly OK.

Radio Sees Podcasts as New Source of Ad Revenue » Radio is jumping on the podcast trend hoping for increased revenues.

B2B Marketers Shifting Budgets to Online » A recent American Business Media study found 49 percent of B2B marketers use online media in their marketing programs.

Shopping Skyrockets On Black Friday » In a surprising move, people have decided to shop from home on Black Friday rather than press flesh with obnoxious strangers who can't seem to realize Black Friday is the most crowded shopping day of the year and that there are about 30 other different days prior to Christmas on which to more comfortably shop.

Martha Stewart Company to Launch 'Blueprint' Magazine in May » Her "Apprentice" show may have failed but that hasn't deterred Martha who will launch a 30-something focused shelter book.

JWT Wins JetBlue $24 Million Creative Account » Mediacom lands media chores.

Pillsbury Dough Boy Dies » A little Pillsbury Dough Boy humor.