Ad Execs Begin Thinking Of Outdoor As TV, Call For New Metrics »
Madison Avenue's hot new digital interactive ad medium ironically may prove to be one of its oldest: out-of-home. That was the consensus of marketers, agencies and outdoor media vendors gathered in New York Monday for the Traffic Audit Bureau's Out-of-Home Advertising Forum. Just as other major media--online, cell phones, hand-held devices, and cinema--are emerging as new "screens" for distributing TV-like commercials, new digital billboards are making outdoor the next big screen--literally.
