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Sideline News

Forecast 2006: Broadcast TV »

Coming off a surprisingly strong fourth quarter, broadcast network sales executives are predicting that 2006 will be a solid, if not spectacular, year for growing ad revenue. Advertisers and media agencies are rumbling that they will begin to demand more tangible proof that their ad spending is resulting in a solid return on investment. If not, they threaten, they may begin to move dollars elsewhere.

3-Jan-06 » Read more »

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